join us on the sunny side
giving the bird to kids fast fashion
OK, so here’s the tea….
- We accept we CAN’T be a 100% ‘sustainable’ brand, but we CAN approach things with an environmental focus. That’s a CAN, hold the T
- We CAN work with factories that are aligned to our values (paying at least minimum wage and in most cases more, offering staff training opportunities and offering safe working environments)
- We DO focus on quality craftsmanship and materials... so no shrinky shrinky, or holes after few wears here thanking you
- We also recognise that we are just getting started and can’t do everything we want to do from the offset. Crumbs… but watch this space
hmmmmmmmm 🤔
What does conscious fabrics means to us?
- We use 100% organic cotton and azo-free dyes on all our garments, and our shorts also use planet-based, eco-dyes which are hand-dyed by our artisan sewing partners!
- Our tees, rompers and sleepsuits are also Global Organic Textile Standard certified (GOTS), ensuring a responsible process throughout the supply chain from seed to final garment.
oooh yes, I see
And what about accessories?
We try to use more sustainable options for our garment accessories, including coconut buttons and YKK eco-friendly snap domes, which are produced using less water and electricity and use no hazardous substances in their production process.
yup, yup, yup...
What you saying about styles and quantities?
- We produce low order quantities, to ensure that we're getting a feeling for what you guys actually like so that no excess products are getting put into landfill. Our plan for the future is when a style sells well after testing in small batches we can move into slightly higher quantities.
- We hear ya, kids grow FAAAAAST, so we’re doing what we can to extend the time they can fit into our clothes. We offer extendable waistband on our shorts, un-enclosed feet and hands on our sleepsuits (¾ pants anyone) and oversized styles for our tees.
you don't say...
We're also proud members of Mindful Fashion NZ
Mindful fashion is a collective working to create a more sustainable and ethical fashion industry here in New Zealand. By joining forces with like-minded brands, we’re committed to responsible production and making fashion better for people and the planet.